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Meet Artist Valerie McKeehan, Contributor to the 2015 Today is Going To Be A Great Day Calendar

2015 Today is Going to Be A Great Day Valerie McKeehanIn 2012, Valerie McKeehan was a newlywed, creating a "McKeehan's Cafe" sign for her own kitchen when she discovered how much she loved creating chalk art and started an Etsy shop called Lily & Val. The small operation quickly turned into a big one and as the business grew, Valerie figured out how to turn these fleeting works of art into lasting pieces--by turning them into digital prints.

Today, you can find Lily & Val products in various forms, from greeting cards to phone cases including our 2015 Today Is Going to Be A Great Day calendar.

In a wonderful Huffington Post article, Valerie answered some questions about what her design process is and what inspires her the most. Those questions are included below: 

Q. How would you describe your background and what has led you to this point in your career?

For as long as I can remember I've loved to create. Although I never pursued any formal drawing or art training, creativity was a big part of my childhood and always encouraged. I graduated from college with a degree in marketing and pursued a career in advertising. I owned a small agency with my now husband and when we got married I created a piece of chalk art for our kitchen on a whim. After hearing such a great response to this little sign, I decided to start Lily & Val as a hobby.

Q. How would you describe your creative process?

I think of ideas for new pieces all the time and record them in my phone. When I set out to draw something new, I'll choose the subject matter and roughly sketch out design concepts in pencil. Sometimes the quote in my mind will automatically dictate the design. I can literally envision the drawn words and illustrations. To most, my sketchbook looks like a bunch of scribbles, but it helps me solidify the design in my mind. I don't like to get too detailed in my sketch since elements and details arise during the process of putting chalk to slate. I never really know how the dustiness will shape the pieces, but it is this variety that produces drawings with character. Once I am happy with the chalk drawing, I photograph the artwork and bring it into Photoshop for minor editing and adding color. I use this digital file to create the products in my shop.

Q. What is your favourite medium to work in?

I love the simplicity of chalk art. It is literally dust on a surface, but watching a beautiful design emerge from that dust is rewarding.

Valerie McKeehan's beautiful chalk art is available in many forms, including, of course, our 2015 Today Is Going To Be A Great Day calendar. Also, wedding decorations, iPhone cases, printsmugs, and paper goods!

Lily and Val MugLily and Val smart phone caseLily and Val Handmade Sign

Our 2015 Today Is Going To Be A Great Day calendar:

 Today is Going to Be A Great Day Cover  It's Going To Be A Great Day Back Cover

Today Is Going To Be A Great Day Inside   Today Is Going To Be A Great Day Inside

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