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Dear Client

This Book Will Teach You How to Get What You Want from Creative People

By Bonnie Siegler

Product details

Published By
Artisan
Categories
Number Of Pages
192
Publication Date
February 20, 2018
ISBN
9781579658557

Dear Client

This Book Will Teach You How to Get What You Want from Creative People

By Bonnie Siegler

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Description

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.

Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

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Review quotes

“The top dos and don’ts of working with creative people. Or, how not to be an asshole client.”
—FastCoDesign.com

“Rules for being a better client. . . . Delightful.”
—Seth Godin
 

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Product details

Published By
Artisan
Categories
Number Of Pages
192
Publication Date
February 20, 2018
ISBN
9781579658557

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